Does cheaper car parking really improve Ipswich town centre?

In the February 2013 issue of the Ipswich council newspaper, The Angle, which is delivered to local residents in Ipswich, they were proudly saying how the council was helping businesses by reducing car parking charges within the town. Ipswich Borough Council have reduced the parking tariffs in all of its town centre car parks “in a bid to boost retailers”.

Also in the same issue they were running a competition to win 12 months free swimming or a car parking season ticket for 3 months. The council also has a project called Travel Ipswich which is all about improving traffic management and promoting smarter and sustainable transport. I find it rather strange that one part of the council is trying to promote sustainable travel, yet another is doing the opposite of promoting more cars into the town centre. I’d be much happier to see one of the prizes to be a free bus pass for a family for 3 months. This is especially true if it went to a family who currently primarily uses a car, but could use public transport instead to try an encourage them to travel more sustainability.

I’m sure there are other ways that the council could help the local businesses such as with the business rates or other improvements to make it much nicer to cycle from the suburbs and out lying villages to the town centre. In some of the newer suburbs of Ipswich there is fairly high levels of cycling to school due to the road layout, with many cycle paths alongside the roads including past schools.

Here’s some photos of the relevant page in the newspaper:

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Update 2 April 2013: I’ve been contact by Ipswich Borough Council who have corrected some of the points in this blog post. Here’s what they have to say:

We’ve recently seen your latest blog post on cheaper parking and just wanted to clarify a few things you had mentioned.

The Travel Ipswich project that you refer to is led by Suffolk County Council, not IBC, and more information can be found here:http://www.travelipswich.co.uk/. One of the aims of the project is to improve traffic management, as well as improving pedestrian and cycle routes across the town.

Also, Ipswich Borough Council collects business rates but it does not set business rates in the town. The level of business rates is decided by the Government’s Valuation Office Agency, over which the Council has no control.

If you have any questions or want to check anything in future, please don’t hesitate to contact us.

The problem of closing toucan crossings for roadworks

Recently the junction nearest to where I live had some temporary traffic lights again for some roadworks. Unfortunately the toucan crossings on the junction had a sign added that states “Crossing not in use”. However the next nearest option for crossing requires going back on yourself and walking an extra 5 minutes. People who do come across the sign just ignore it as they aren’t going to do a big diversion as shown in the photo.

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In this case there didn’t appear to be anything elsewhere on the crossing that would cause an issue and it’s not a constant flow of pedestrians.

Surely it would be much better to use signage which turns the crossing into more of temporary zebra crossing where motor vehicles have to give way or at least slow down in case there is someone on the crossing? This would make the road safer than the motor vehicle drivers driving fast through the crossing as they assume that the crossing is clear thus making it more dangerous for pedestrians and cyclists. It would also reduce the annoyance of pedestrians and cyclists tripping over the sign and being rated as second class citizens.

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